March 28, 2018
More than creating perfectly composed portraits, it is my mission to create imagery that captures your character: the pure, candid love you have for each other and the familial relationships that built you into the people you are today.
From a visual standpoint, I love the way my designer took the picture that I painted of two families coming together and created a heart that is broken apart, as a symbolic detail that represents the two parts coming together to form a new family. The diamond at the bottom was added to balance out the logo and add another touch of modernity She chose a serif font to be dominant as to convey the elegance and trustworthiness of my brand, but with a nice san serif font for the supporting elements to keep it clean and modern.
I wanted it to be warm and accessible but also high-end and professional. Furthermore, the importance of family and legacy in my brand meant that the visuals should be nowhere near trendy, or too “glam,” and instead convey a certain sense of tradition and heritage while remaining fresh, modern, and friendly.
A soft color palette of blush, coppery gold, and dusty blue complements the airy romantic style of my photography while still honoring the more traditional values of the brand.
When it comes to my business, the thing I love about what I do is capturing moments and preserving the foundational relationships of family that built the couple into who they are on the day they are planting their own family root. As somebody who treasures the relationships I have with my family, I love knowing that I’m preserving those relationships that I photograph so that generations to come can see the foundational history that forged who they are.
THE TEAM BEHIND THE REBRAND
© 2018 Pure in Art Photography. Branding & Design by Brand Epiphany.
Pure in Art Photography is a Wedding Photographer, Engagement Photographer, Boudoir Photographer, Portrait Photographer, and Destination Wedding Photographer based in Tucson, Arizona. Serving Arizona, including Tucson, Oro Valley, Marana, Vail, Green Valley, Phoenix, Scottsdale, Mesa, Chandler, Gilbert, Flagstaff, Sedona. Available for destination travels worldwide. Featured on The Knot, Wedding Wire, Best Tucson Weddings, and Tucson Bride & Groom. Graduate from The International Academy of Wedding Photographers.